Sustainability, without the theaterA living loop —
A living loop —
not a report.
We're testing packaging reuse and recovery in a small private pilot. We'll publish impact figures only once they're measured and verified.
Real recovery No offsets No accounting tricks Boxes back in the loop Kinder packaging Small loops Real recovery No offsets No accounting tricks Boxes back in the loop Kinder packaging Small loops
How recovery is built
How we plan to measure it.
Material streams in pilot testing
7 streams
Boxes, aluminum, plastics, kraft, paper, batteries, wires
Goal for every box
Reuse
Durability being tested
Being tested
Handling records
Scan-based, in pilot
Real recovery
Reuse — not offsets.
Our aim is packaging that comes back and ships again, a physical loop rather than offsets.
Receipts
Impact reporting (planned).
We plan to show participants their contribution once measurement is verified.
Design
Boxes built to travel.
We're testing durable packaging designed to be reused.
Coverage
Local by design.
We're researching neighborhood recovery partners. Coverage is not yet available.
Lift
Simple for vendors (the goal).
We're testing how to keep the vendor workload light.
Pilot
Stage of the project
No measured impact published yet
3 ways
Return routes being tested
Drop-off, mail, pickup
4 outcomes
Possible outcomes for recovered items
Reuse, repurpose, resale, recycle
“Sustainability used to be the paragraph you hoped a customer would scroll to. Now it's the moment they scan a box.”
Da Finesse LLC · why we built Circle Back
The goal
Reuse
Fewer single-use shippers
Returned units in the pilot
Graded
Condition checked by hand
Built to scale
Sustainability we want to prove, not just claim.
We're testing how returned packaging can be routed to reuse. We'll publish impact figures only once they're measured and verified.
- Neighborhood recovery partners (being researched)
- Impact reporting once verified
- Designed to be light on vendors
Circular commerce